Tourism is set for a digital shift as the government moves to make Kenya a fully cashless-friendly destination for visitors.
Tourism and Wildlife Cabinet Secretary Rebecca Miano yesterday said that Kenya has positioned digital innovation at the centre of tourism’s future, declaring that seamless, cashless payments are no longer optional but essential to sustaining the sector’s growth.
Speaking at the launch of the “Tourist Tap Into Kenya” initiative in Nairobi, Miano emphasized on the need to modernise visitor experiences, pointing to the newly introduced TouristTap platform as a critical tool in that transformation.
“As we move forward, sustaining the growth momentum of Kenya’s tourism demands that we embrace innovation, sharpen efficiency, and deliver exceptional experiences to every visitor,” she said.
Miano underscored tourism’s continued importance to the economy, noting that the sector generated approximately KSh 500 billion in 2025 and supports more than 1.6 million jobs across the country.
But she stressed that the future of the industry will depend on how well it adapts to changing global expectations.