CAPTION: Pictures of some of the Naivas Supermarket branches spread across 24 towns and cities in the country.
Picture By Tum David.
By Tum David
Naivas Supermarket, the leading retailer in Kenya and the greater East African region, is on the road to make history as it opens its 96th outlet in Kisii town making the #RoadTo100 a possible reality.
The retailer kicked off its new financial year with a loud bang, by returning to Kisii town after a close to 13 years since it first opened a successful branch in the area in November 2010.
The newest Naivas outlet in Kisii, which is the 96th branch, is also a hypermart and will be among the top ten branches in physical size that the retailer operates making the #RoadTo100 a lot more exciting.
The newly unveiled 96th branch in Kisii definitely serves as a testimony of success for Naivas, being a local retailer with the greatest number of branches that any Kenyan supermarket chain has ever operated successfully in the recent past.
” We are witnessing history in the making, “said an excited staff member of Naivas.
The Kisii hypermart covers 32000 sq ft if trading space and it sits in a mixed-use development, the first of its kind in the country. This development is a much needed facelift for the town which has been an upward trajectory in terms of economic devopment.
” Naivas always lives upto its brand promise of ‘SAVES YOU MONEY’ which is engrained in our DNA and setting up shop within our communities is our sure way of doing that.” Willy Kimani the Naivas Chief Commercial Officer said during the grant opening.
As has been the tradition, Mr Willy Kimani said that in every branch opening, the Kisii residents will enjoy a four week campaign dubbed ” Gusii makaboria takabaigwa” which means: Kisii you asked and we listened.
The Kisii outlet therefore, is birthed by the asking of the Kisii people.
” We listen to our customers and this move underscores our commitment to making shopping experience for our customers across the Kenya more affordable, more convenient and most importantly more dignified”. Mr Kimani said.
He said the outlet had been long awaited by their customers who were full of expectation from their retailer of choice, Naivas and he said the FoodStore as usual will deliver nothing short of a world class shopping experience that’s crowned by the unmistakable Kenyan hospitality.