By Tum David
Kenyas top brand supermarket, Naivas, the leading Food Chain retailer in the country and the greater East African region inches closer to making history in the industry.
Naivas which unveiled its 95th store in Karen on Friday of June16th, 2023 at the busy intersection of Langata and Langata South roads opened its doors at the New One Stop Arcade Karen, occupies a 10,000sq ft of trading space putting more thrill to the countdown to the historic 100th mark before the year ends.
The undisputed local supermarket giant, seems on course in keeping up with its calculated and strategic expansion plan and thus its entry into the upscale Karen suburb for the second time running after its first successful opening of their store at the Waterfront Mall in 2020.
The new branch puts Naivas brand store countdown at 95. The One Stop Karen Arcade is the 2nd to have an elevated Foodmarket model after the first one was introduced at Naivas Greenspan Mall last year.
Speaking during the launch, Willy Kimani the Naivas Chief Commercial Officer said they were excited to return back to Karen following their first debut which saw their brands register good success in the area.
” As we celebrate the opening of the 95th branch, we are also officially kicking off the count down to our 100th outlet” he said, adding that all this was in line with their theme: #RoadTo100.
Mr Kimani also said that as a home grown brand in Kenya, Naivas is elated to reach heights earlier unprecedented in the retail industry.
” We are about to make history” said the Chief Commercial Officer.
He said the New branch has 25% of store space of fresh products that will guarantee customers excellent satisfaction in that when they make their first stop at the Karen One Stop Arcade it will be their last stop. And all this will be to live up to Naivas promise of Saves You Money.