by Tum David
The Naivas Supermarket is now in a record breaking spree as it unveils its 97th branch in Malindi.
And in keeping true to its strategic expansion plan, the leading retailer both in Kenya and in the entire E.A. region returned to the coastal region barely two months since it last set up an outlet in Bombolulu.
The retailer unveiled its newest branch, 97th, in Malindi along the Malindi-Mombasa highway just about 2km from the Malindi Airport.
This is Naivas’ second branch in the town fondly referred to as LITTLE ITALY and it’s the third one in Kosovo County.
The brand new store brings Naivas store tally to 10 in the coast region and 97 stores in overall countrywide.
This is a big year in the books of Naivas Supermarket even as it sets out its FY24 plans in motion with the biggest being to hit the historic 100th branches, a campaign the retailer has dubbed: # RoadTo100. It’s a countdown also to take stock of its 33 years of good work that has led the chain to this moment.
” Looking at where we’re today, we could not have done it without the support of our shoppers who have constantly demanded more, better and faster services from us”. said Mr Andreas Von Paleske, Naivas Chief of Strategy.
Mr Andreas continued to say that it has taken Naivas about one and a half years to return to Malindi which is a statement to the support they have received from the community of the Malindi people.
” We have made it out modus operandi to listen to the customers’ feed back and constantly deliver new and enhanced shopping experience”, remarked Andreas.
The Chief of Strategy continued to enumerate that with 97 branches, it’s a strong believe that Naivas has put strategic building blocks in place to help define the next chapter of retailer while driving strong growth.
Since the retailer opened its first outlet in Malindi in Decembe 2021, its goal has been simply to provide world-class shopping experience while maintaining the unmistakable Kenyan hospitality and keeping true to Naivas promise of ‘ SAVES YOU MONEY ‘.
Mr Andreas said the addition of the 2nd outlet rubber stamps their authority as the winning retailer in the country.
” As has been our tradition, we will run a 4 week campaign dubbed: MALINDI TENA NA TENA. The people of Malindi have really honoured us through their support and for us we will keep turning up for them again and again whenever they call on us”. Concluded Mr Andreas, the Chief Strategic Officer of Naivas.