PHOTO: One of the Chain’s outlets in the country.
By Tum David
NAIVAS Supermarket and Kenya’s leading retailer is now inching closer to its RoadTo100 historic target with its newly opened branch in Tudor Sabasaba, Mombasa city on October Thursday 5th, 2023.
The Tudor outlet is the 11th New branch in the coastal region and overall 99th countrywide officially making the close to the #RoadTo100.
The newly unveiled outlet is an express store format with a well thought out product range offering an assortment of farm fresh produce, dairy and meats, fast moving consumer goods and general merchandise of which the retailer is known to specialise in delivering it all with the unmistakable Kenyan hospitality.
Speaking to the media during the opening ceremony, Mr Andreas Von Paleske, the Chief of Strategy at the Naivas said the retailer is not just expanding its branch networks to hit high store count, but a strategy calculated to reaffirm its undisputed strength and confidence in leading the way when it comes to meeting customer needs right where they are. He said, the retailer’s commitment as always, is to meet the needs of Kenyans and thus the reason why the new development informed by the needs of the Tudor shoppers which equally informs our research and insights into the region.
” We as Naivas supermarket have in place the strategy to provide new avenues for our customers to get to what they need whenever and wherever they need it”, said Mr Andreas.
He added: ” with modern retail having very little penetration, opportunities are immense, and we will continue trailblazing in filling these gaps. The new store is designed to make shopping quick and easy for area customers and even beyond as is strategically located within an area that’s served by several matatu stages.”
The next outlet that Naivas opens will be its 100th branch making it the first supermarket chain in the country to hit tripple digits in branch network.
And as has been the culture with every branch opening, Naivas Supermarket continues to live by its slogan: NaivasSavesYouMoney!