Kenya’s profile on the global tourism stage has once again received a significant boost following our prominent mention in Travel + Leisure’s “Best Places to Go in 2026,” an internationally respected ranking that shapes travel decisions for millions around the world. This recognition is not only a testament to Kenya’s enduring appeal but also a clear signal that our efforts to elevate the country’s tourism offering are being felt far beyond our borders.
The inclusion of Kenya in this influential list comes at a defining moment for global travel. Today’s traveller is discerning, environmentally aware, and increasingly drawn to destinations that offer authenticity, meaningful cultural exchange, and responsible interaction with nature. Kenya stands uniquely positioned in this landscape. Our vast savannahs, exceptional wildlife conservation models, thriving cultural heritage, and steadily improving infrastructure together create a compelling proposition that few destinations can match.
What the Travel + Leisure feature reinforces is that Kenya is not merely a stop along a safari trail; it is a world-class destination whose diversity continues to evolve. From the timeless beauty of the Maasai Mara to the tranquillity of our coastal stretch, from the bustling creativity of Nairobi to the geological wonders of the Rift Valley, Kenya offers layered experiences that appeal to a broad spectrum of travellers. These qualities — paired with increased accessibility and enhanced visitor services — are at the heart of why the world continues to take notice.
This recognition also reflects the strategic direction pursued by the Ministry of Tourism and Wildlife. Over the past several years, we have prioritised investments in connectivity, standards, and sustainability. New and improved roads have opened access to previously underserved destinations. Upgrades in accommodation and service quality are ensuring that visitors enjoy world-class experiences at every price point. At the same time, the growth of community-based tourism continues to empower local populations, ensuring that the benefits of tourism are felt widely and equitably.
However, international acclaim comes with responsibility. As interest in Kenya increases, so too must our commitment to preserving the natural and cultural assets that form the backbone of our tourism appeal. We remain steadfast in reinforcing wildlife protection measures, supporting conservation partners, and ensuring that tourism development follows principles of sustainability and respect for local communities. Our vision is not growth for its own sake, but growth that endures — growth that protects, uplifts, and inspires.
The coming years present a remarkable opportunity. With Kenya now spotlighted as a top global destination for 2026, we must seize this momentum. We are intensifying marketing efforts in key source markets, strengthening partnerships across the aviation and hospitality sectors, and accelerating programmes aimed at diversifying our tourism offerings. This includes promoting adventure tourism, cultural circuits, sports tourism, and conferencing — all areas where Kenya has demonstrated strong potential.
To the global traveller, I extend this invitation: Come and experience a nation where nature, culture, and innovation converge. Whether you seek adventure, tranquillity, or discovery, Kenya offers an experience that resonates long after the journey ends.
Our story is one of beauty, resilience, and boundless possibility — and the world is taking notice.
Rebecca Miano
Cabinet Secretary for Tourism