The East African Business Council (EABC) participated in the Berlin Mission aimed at strengthening dialogue, learning, and cooperation between African business associations and German institutions. The mission was organized by Konrad-Adenauer-Stiftung.
During the mission, Mr. Ahmed Farah, EABC Executive Director engaged with German business associations, chambers of commerce, policymakers, development institutions, BusinessEurope, and private sector leaders. Discussions focused on the role of strong and representative business associations in policy advocacy, trade and investment promotion, SME development, industrialisation, and implementation of the African Continental Free Trade Area.
A key lesson from Germany’s experience is that business associations are most effective when they are transparent, credible, independent, well-organised, and able to speak with one voice on behalf of the private sector. Structured dialogue between business and government was highlighted as essential for building trust, improving policies, and creating a predictable environment for investment and economic growth.
With the AfCFTA now operational, African business associations have an even greater responsibility to lead, coordinate, and advocate with purpose. Associations must help businesses understand emerging market opportunities, address barriers to cross-border trade, promote investment, and support the growth of competitive African industries.
This mission has strengthened EABC’s capacity to advocate for improved regional trade and investment policies. Members stand to benefit form expanded partnerships with European and African institutions, and enhance access to market intelligence and business networks.
EABC remains committed to advancing a more integrated, competitive, and prosperous East Africa while contributing to a stronger and more coordinated African private sector voice across the continent.